Privacy Policy.

1.1 Information You Provide

We collect information you voluntarily provide to us, including:

• Contact Information: Name, mailing address, email address, and phone number (including mobile phone number).
• Account and Membership Information: Date of birth, membership category, member ID, and membership application details.
• Payment Information: Credit card numbers, bank account information, and billing address. Payment information is collected and processed through secure third-party payment processors.
• Emergency Contact Information: Name and phone number of designated emergency contacts.
• Health and Safety Information: Medical conditions, allergies, or physical limitations disclosed for safety purposes, including information provided on liability waivers and for dietary accommodations.
• Golf and Activity Information: Handicap index, equipment preferences, and activity-related details.
• Communications: Content of messages, emails, and other communications you send to us.
• Event Information: Details related to private event bookings, including guest counts, event type, and special requirements.

1.2 Information Collected Automatically

We automatically collect certain information when you use our facilities, website, or services:

• Access Data: Entry and exit times, access credential usage, and facility usage patterns.
• Reservation Data: Simulator bookings, dining reservations, and service appointments.
• Transaction Data: Purchase history, dining preferences, food and beverage orders, and spending patterns.
• Security Footage: Video and audio recordings from security cameras in common areas of our facilities. Cameras are not placed in restrooms.
• Device and Technical Data: When you visit our website, we automatically collect your IP address, device type, browser type and version, operating system, language preferences, referring URLs, pages viewed, time spent on pages, and other usage data.
• Location Data: We may collect general location data based on your IP address or, with your consent, more precise location data from your mobile device.

1.3 Golf Performance Data

Our TrackMan-powered golf simulators collect detailed performance data during your sessions, including ball speed, launch angle, spin rate, carry distance, club path, session history, scores, and performance trends over time.

1.4 Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar tracking technologies on our website to collect information about your browsing activity, remember your preferences, analyze site traffic, and deliver targeted content. We use Google Analytics to track and analyze site usage, including Google Analytics Demographics and Interests Reporting.

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, disabling cookies may affect the functionality of our website. To opt out of Google Analytics tracking, visit https://tools.google.com/dlpage/gaoptout.

2.1 Membership and Services

We use your information to process membership applications and manage your account; process payments, billing, and collect amounts owed; manage reservations and scheduling for simulator bays, pickleball courts, dining, and events; provide personalized services and recommendations; and contact you about your membership, reservations, and account.

2.2 Club Operations

We use your information to manage facility access and security; maintain equipment and facilities; analyze usage patterns to improve services and operations; enforce Club rules and policies; and comply with health and safety requirements.

2.3 Marketing and Communications

We use your information to send newsletters, event announcements, and Club updates via email; send promotional offers, special events, and marketing messages; conduct member surveys and research; and create marketing materials (with your consent where required).

2.4 SMS and Text Messaging Communications

If you opt in to receive text messages from the Club, we use your mobile phone number to send you SMS and MMS messages for the purposes described in this section. Text messages may include: membership notifications and account updates; reservation confirmations, reminders, and cancellation notices; promotional offers, special events, and marketing messages; Club announcements, schedule changes, and facility updates; billing and payment reminders; and responses to your inquiries and customer support communications.

Message frequency may vary. Typically, you may receive between two (2) and ten (10) text messages per month, though frequency may increase during promotional periods or for time-sensitive communications.

Message and data rates may apply. Standard messaging and data charges from your wireless carrier may apply to text messages sent to or received from the Club. The Club is not responsible for any fees or charges imposed by your wireless carrier. Please contact your wireless carrier for information about your messaging plan and applicable charges.

2.5 Performance Enhancement

We use your golf performance data to provide analysis and improvement recommendations, support equipment selection, facilitate instruction and coaching, and track your performance trends over time.

2.6 Legal and Safety

We use your information to comply with legal obligations; protect the safety of members, guests, and staff; prevent fraud and unauthorized access; and respond to legal requests and enforce our agreements.

3.1 How You Opt In

Your consent to receive text messages is not a condition of purchasing any goods or services from the Club. You may opt in to receive text messages from the Club by: providing your mobile phone number and affirmatively consenting during the membership application process; entering your phone number through a web form on our website and checking the consent box; texting a designated keyword (such as JOIN or SANCTUARY) to the Club’s phone number; or verbally consenting during an in-person or telephone interaction with Club staff, after being informed of the terms of the messaging program.

By opting in, you confirm that you are the owner or authorized user of the mobile device and phone number provided, that you are at least eighteen (18) years of age, and that you authorize the Club to send recurring automated and non-automated text messages to that number.

3.2 How to Opt Out

You may opt out of receiving text messages at any time by replying STOP to any text message you receive from us. After you send STOP, you will receive a one-time confirmation message. Once you opt out, you will no longer receive text messages from the Club unless you re-subscribe. You may also opt out by emailing info@thesanctuary.club or calling us at the numbers listed in Section 12 of this Privacy Policy.

Opting out of text messages does not cancel your membership or affect other communications from the Club, such as email, phone calls, or in-person communications.

3.3 Help and Support

For help or questions about our text messaging program, reply HELP to any text message you receive from us, email us at info@thesanctuary.club, or call us using the contact information in Section 12. Our support team is available during normal business hours to assist with SMS-related inquiries.

3.4 Carrier Liability Disclaimer

The Club and mobile carriers are not liable for delayed or undelivered messages. Text message delivery is subject to effective transmission by your wireless carrier and network availability. Neither The Sanctuary Golf & Social Club nor any wireless carrier shall be liable for any delays, failures to deliver, or errors in the content of any text messages, regardless of the cause.

3.5 Age Restriction

You must be at least eighteen (18) years of age to consent to receive text messages from the Club. By opting in, you represent and warrant that you are at least eighteen (18) years of age.

4.1 Service Providers

We share information with third-party service providers who perform services on our behalf, including payment processors, email and SMS service providers, booking and reservation system providers, technology vendors (including TrackMan), marketing and analytics platforms, and IT support providers. These service providers are contractually obligated to protect your information and use it only for the services they provide to us.

4.2 Mobile and Phone Number Information

We do not sell, rent, lease, or share your mobile phone number or SMS opt-in consent information with third parties or affiliates for their own marketing or promotional purposes. Your phone number and messaging consent data are used solely to deliver the text messages you have consented to receive from the Club and to administer our SMS messaging program. We may share your phone number with SMS service providers who assist us in delivering text messages, but only for the purpose of transmitting messages on our behalf and subject to confidentiality and data protection obligations.

4.3 Other Disclosures

We may share your information in the following additional circumstances:

• Legal Requirements: We may disclose information when required by law, in response to legal process, to protect our rights, to investigate fraud or security issues, or to protect the safety of any person.
• Business Transfers: If the Club is sold, merged, reorganized, or transfers substantially all of its assets, member information may be transferred as part of that transaction. We will notify you of any such transfer and any changes to this Privacy Policy.
• With Your Consent: We may share your information in other circumstances with your explicit consent.

4.4 No Sale of Personal Information

We do not sell your personal information to third parties for their direct marketing purposes. We have not sold any personal information in the preceding twelve (12) months and will not sell personal information in the future.

7.1 Access and Correction

You may access and update your contact information, preferences, and account details by contacting us. You may request a copy of the personal information we hold about you.

7.2 Marketing Communications

You may opt out of promotional emails by clicking the “unsubscribe” link in any marketing email. You may opt out of promotional text messages by replying STOP to any text message. You may not opt out of transactional communications related to your membership, such as billing notices, reservation confirmations, and policy updates.

7.3 Deletion

You may request deletion of your personal information, subject to certain exceptions required by law, such as legal retention obligations, fraud prevention, or completion of ongoing transactions. We will respond to deletion requests within the timeframes required by applicable law.

7.4 Cookies

You can control cookies through your browser settings. You may refuse all cookies or set your browser to alert you when cookies are being sent. To opt out of Google Analytics, visit https://tools.google.com/dlpage/gaoptout. You may opt out of Google Analytics Advertising Features through Google Ads Settings.

7.5 Do-Not-Track Signals

At this time, we do not respond to Do-Not-Track (“DNT”) browser signals, as no uniform standard for recognizing and implementing DNT signals has been finalized. If a standard is adopted that we are required to follow, we will update this Privacy Policy accordingly.

8.1 California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:

• Right to Know: You may request disclosure of the categories and specific pieces of personal information we have collected about you, the categories of sources from which we collected your information, the business or commercial purposes for collecting your information, and the categories of third parties with whom we shared your information.
• Right to Delete: You may request deletion of your personal information, subject to certain exceptions.
• Right to Correct: You may request correction of inaccurate personal information.
• Right to Opt Out: You may opt out of the sale or sharing of your personal information. We do not currently sell or share personal information as defined by the CCPA/CPRA.
• Right to Limit Use of Sensitive Personal Information: You may limit the use of sensitive personal information to purposes necessary to provide the services you have requested. We do not use sensitive personal information for purposes beyond what is necessary to provide our services.
• Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

To exercise these rights, please submit a request by emailing info@thesanctuary.club or by submitting a data subject access request. We will verify your identity before processing your request and will respond within forty-five (45) calendar days, with a possible extension of forty-five (45) additional days with notice.

8.2 Tennessee Residents

Tennessee residents may have certain rights regarding their personal information under the Tennessee Information Protection Act (TIPA), including the right to access, correct, delete, and obtain a portable copy of their personal data, and the right to opt out of the sale of personal data, targeted advertising, and profiling. To exercise these rights, please contact us using the information in Section 12.

8.3 Florida Residents

Florida residents may have certain rights regarding their personal information under applicable Florida privacy laws. To the extent such rights apply, you may request access to, correction of, or deletion of your personal information. Please contact us using the information in Section 12 to exercise these rights.

8.4 Categories of Personal Information Collected

In the preceding twelve (12) months, we have collected the following categories of personal information: Identifiers (name, address, email, phone number, IP address); Personal information as defined in the California Customer Records statute (name, contact information, payment information); Geolocation data (device location, IP-based location); Internet or similar network activity (browsing history, site interactions); and Commercial information (transaction history, purchase records). We do not collect biometric information. We do not process sensitive personal information beyond what is necessary to provide our services.